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The reputation of the Royal Palace cabaret in Kirrwiller as the “Las Vegas of Alsace” was built on the feathers and sequins adorning its dancers’ costumes. Yet the most dazzling project ever imagined behind its scenes owes far more to construction workers wearing hard hats and safety boots than to performers in the spotlight.
Just a few steps from the music hall, construction companies are working at full speed to complete the ambitious four-star hotel complex envisioned by its owners, Pierre Meyer and his son Mathieu. Time is running short: the grand opening is scheduled for August 28, one day before the premiere of Sublime, the cabaret’s brand-new revue. Everything must be ready on time to welcome the first guests to a hotel unlike any other in the Northern Vosges, representing an investment of around €42 million to build and furnish approximately 10,000 m² (107,600 sq ft) of floor space.
“For many years, our guests have been asking for the opportunity to stay overnight,” explains Mathieu Meyer, Managing Director of the Royal Palace. “The lack of accommodation discouraged some people from coming to Kirrwiller. They had to drive to Haguenau, Strasbourg, or elsewhere, which inevitably created a certain level of frustration,” he continues.
Deeply involved in designing the building, whose flowing architecture was imagined by the Paris-based firm Architecture C and inspired by the aesthetics of the neighbouring cabaret, Mathieu Meyer smiles: “There is so much to think about, so many sleepless nights to make sure everything is beautiful and functional.”
Initially estimated at around €30 million, the project gradually expanded as construction progressed after work began in spring 2024 at the foot of the Heckberg hill. Upon completion, guests will discover a 94-room hotel, including two premium suites on the top floor featuring private terraces, corner bathtubs and saunas.
Two distinct atmospheres have been created. Rooms overlooking the cabaret embrace its glamorous identity with elegant shades of red, while those facing the hillside offer a calmer, nature-inspired ambience.
The hotel will feature a panoramic restaurant with seating for 164 guests, complemented by an additional 50 seats on its outdoor terrace.
Within the central atrium, the Velvet Bar will accommodate up to 170 guests, along with 50 more on its terrace. The property will also include a seminar area with two meeting rooms that can be combined into a single larger venue.
The spa has also grown significantly beyond its original concept, now covering a total surface area of 2,000 m², including both indoor and outdoor facilities.
Far from being reserved exclusively for hotel guests, its amenities—including a snow room, hammam, saunas, Himalayan salt cave, Nordic bath and swimming pool—are powered by a biogas cogeneration plant that will make the establishment self-sufficient in both electricity and heating. These facilities have been designed to attract a broader clientele, particularly during the cabaret's summer closure.
“We're expecting occupancy rates of between 80% and 90% on weekends, which is when demand generated by the cabaret is strongest. During the week, we anticipate occupancy of around 50% to 60%,” says Mathieu Meyer.
“The cabaret closes during July and August, but the hotel will remain open, attracting a leisure and tourism clientele.”
Between 55 and 60 employees will be required to operate the new establishment, with around half of the positions already filled.
Arnaud Rossignon – Dernières Nouvelles d'Alsace
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